Digital Signage Digital Signage

Digital Signage

Digital Signage is one of the hottest areas in marketing today.  Why?  Because it is the last place where you can engage your customers without distractions.  It is a medium that reaches out to your customers where and when they are in a position to immediately respond to your message.  They are tuned into it.  They are actively seeking information.  And, it is one place where you can still get cost effective frequency and reach to share that information with them and influence their buying behavior.    

 

Why Digital Signage

Dan Kennedy, one of the nations leading marketing consultants said that when companies achieve a breakthrough to a new level of growth, “It is usually because they found an entirely new way to market a product or service they already have.”           

 

 

 

 WSCU signage

  • Purchase Influence:
    Reach consumers with your marketing message at the point- of-purchase, where 70% of purchase decisions are made.
  • Relevant Audiences: 
    With digital signage, advertising focuses on the best potential customer: an existing one.  Your ad is only seen by your target audience when they are in a position to immediately respond.
  • Incremental Sales:
    Increase the purchases of advertised products by an average of 6% to 20%.
  • Cut through the Noise: 
    As consumers continue to practice ad-avoidance and advertisers increasingly search for new ways to reach their customers, digital signage will continue to gain a share in the advertising budget.
  • Quick, Easy Content Updates:  
    In addition, you can eliminate the need to print and distribute static signs every time you change your message or campaign, saving on printing costs and processing time.  Due to its networking, a digital signage system allows you to change content at multiple locations from one remote authoring station. Change your advertising message quickly on displays in one venue, or on any screen anywhere in the world via the Internet.
  • Look at me:  
    Once you have commanded their attention, you have an opportunity to influence their buying decisions, making it a particularly effective form of advertising.A digital sign brings innovation and movement to previously static media locations, and has the power to get customers’ attention.
  • Captive Audence:
    Unlike traditional forms of broadcasting, shoppers can’t change the channel or fast forward during a commercial.
  • Higher Margins: 
    Increase sales of non-traditional items like gift cards and loyalty programs in a less intrusive way.Encourage your customers to purchase higher margin products or add-on products they weren’t considering.
  • Profit Center Opportunities:  
    You can sell advertising to your customers and other businesses as well.  Or, you can choose to participate in our profit sharing program and get paid 15% for all the outside advertising we place on your digital signs.  The best part about this is you don’t have to do a thing.  You can turn your digital signage network into a profit center by selling advertising time to your suppliers or by receiving discounts from them.
  • Improve Customer Experience: 
    Dramatically reduce customer perceived wait time by entertaining them while they are waiting.
  • Free Advertising: 
    You can participate in our ad-swapping program and get free off-premise advertising for your products within our network.
  • Customize your Message:
    Target promotional messages by time, day, and location depending on the customer demographics of each store.
  • Uniformity of Message: 
    You get the same message presented in the same way across all of your locations without the possibility of a local store manager getting something wrong.

Uses of Digital Signage:

Purpose of Digital Signage:

How it Works:

Features Exclusive to Ignite Digital Signage:

 

LCD Outline

Building Upon "The Community" Theme

A group of friends go to a restaurant that features one of our displays. While waiting for their table, they're entertained by interesting ads about the restaurant's new desserts. The group also notices several movie ads featured by the local theater in town. Then, one of the friends exclaims: "Oh! I've been wanting to see that movie! Say, do we have time after dinner to see it?" Another responds: "Yep, but we'll have to hurry through dessert."

This is the idea behind our Advertisement Trade Network. In the example given, not only does the customer benefit from the ads, but both the restaurant and the local theater (as clients) become beneficiaries of the network simultaneously. Now that's a win-win-win situation!

 

We’ve all heard the age old adage, “It is much cheaper to keep a customer than bring in a new one,” right?  Are you doing that?  Maybe?  You are probably giving great service in your store and trying to keep your customers happy.  What else are you doing, though?  Do you really think that is enough?  Here’s some news for you -- that’s what everyone does (or is trying to do)!

It’s pretty hard to stand out when all you are doing is the same thing as everyone else.  Here’s a question for you, how much of your advertising budget are you spending on your existing customer base to keep them happy with you, to keep your name consistently in front of them, to keep them from trying your competitors, and to sell even more to those people who already like you and trust you?  If you answered “some” you’re doing better than most.  But how does that compare to what you are spending on your competitors customers trying to get them to come into your store?

Choose Your Content

Are your customers waiting to be seated? Are they in line to pay for goods or services? We provide you with local weather, news programming, and other content to help turn your customer's waiting into a more informative, satisfying experience.

Think about that sign outside your store and how important of an investment that was for you.  And, much like the sign outside your store, this will pay for itself 1,000 times over in its lifetime. Keep reading to explore all of the other benefits Flat Screen Display advertising has.

  • Have a full-time electronic salesman presenting your great products and services to your customers 24/7 without having to pay a penny in commissions.
  • Boost sales to consumers that already trust you and want to do business with you by increasing sales to your current customers.
  • Cut through the noise of traditional media that bombards consumers at home.
  • No monthly fees.
  • Be as creative as you want with your in-house advertising.
  • Reach your customers where they are in a position to be spontaneous and immediately act on their impulses.
  • Reach a highly targeted audience on screens outside your own store.
  • Draw attention to your ads with bright, LCD screens with local news and weather programming displayed on them.
  • Have instant access to update and change your advertising any time you want.
  • Reinforce and strengthen your total marketing campaign.
  • Trade advertising with other local companies in our network for free advertising outside your store.
  • Enjoy passive income for your business if you opt-in to our outside advertiser network.  We do all the work, and you get 15 percent of the sales for your store.


A Low-risk Return on Investment

Just to throw in a quick case study for a very average restaurant, and you can do the same for your business too.  Take an average restaurant serving 15,000 customers per month.  Let’s also take just one ad-on item off the menu…say a dessert that goes for around $4.  What is the margin on that dessert?  For the sake of keeping the math clean and simple, let’s just say it’s around a $3 markup just counting the cost of the dessert itself.  (You can figure out your own margins for your specific business-the models are all the same.) Do you realize that you would only have to sell that dessert to one half of one percent more of your customers each month to have our system pay for itself in a year?  Do you think you can do better than that?

What if you could sell desserts to 5 percent more of your customers?  Now remember, these are people who are already in your store, in a mood to buy, like you, and want to do business with you.  5 percent is not a number that is off the charts.  If you could do that you would increase your profit this year by around $27,000.   Wow!!!  And that’s just at 5 percent. And it’s pure profit because you’ve already incurred all the expenses anyway.   I’m not trying to tell you that things are going to be horrible if you don’t give us a try.  You know better than that.  You do need to consider the sales you are not getting right now and the wasted market potential, and figure out how to get them whether its with us or not.

Pricing

Let’s talk for a brief moment about price.  Because of each business' unique needs, it's difficult to lock down a definite number, but we can give you a range.  Pricing ranges from $4,995 and up depending on the setup you choose for your environment, how many screens, and how many locations.  We always customize our installation to your specific needs. This includes the devices, installation, setup, technical support, and software, plus free software updates for one year.

Interested? Let's chat.

Call 435-994-1524 and ask for Josh.